The Rotman Executive Programs Centre for CRM Excellence marks the first time that a technology solutions provider like Microsoft and an academic institution like Rotman have come together to create a hub for best practices, research and executive level CRM education. Watch the video to hear the founders discuss their vision and the opportunities that this collaboration can bring to the CRM industry.

The program offers participants a more strategic look at the potential of customer relationship management for businesses, and the impact of new trends such as Social CRM.

Professor Dilip Soman is the Centre’s Academic Director and Frank Falcone is the Executive Program Director. A Board of Advisors will be established for the program and will meet on a quarterly basis to set the priorities and direction of the Centre. The board will be comprised of respected CRM and Social Media gurus and authors, Senior CRM VIPs of fortune 100 companies and industry analysts.

The Rotman School's Executive Programs offer customized programs to executives and organizations from Canada and around the world. Since launching in 1999, Executive Programs has trained over 30,000 leaders.

Social CRM:

Managing Customer Engagement Using Social Media and CRM

Social CRM is a customer engagement strategy that enables companies to become more transparent, collaborative and responsive.

Program Details