Social CRM:

Managing Customer Engagement Using Social Media and CRM

3-Day Executive Program • April 17-19, 2012

Customers want to be engaged, not simply managed. Social CRM facilitates that engagement by combining the influence and reach of social networks with traditional CRM systems. It extends the traditional focus of CRM from operational customer management to collaboration and customer engagement.

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  • Dr. Dilip Soman Professor of Marketing, Corus Chair in Communications Strategy
  • Ray Wang Principal Analyst and CEO, Constellation Research
  • Dr. Michael Wu Principal Scientist, Analytics Lithium Technologies, Inc
  • Brendan Calder Adjunct Professor of Strategic Management and
    Entrepreneur in Residence
  • Frank Falcone Co-Founder & Executive Program Director
  • Paul Greenberg President, The 56 Group, LLC
  • Dr. John O’Dwyer Partner, Strategic Advisory International
 
Coming Soon

One day seminar

Engaging Consumers with Social CRM:
What Retail Executives Need to Know about Social Media + CRM in 2012

Consumers are adopting social networks at a breathtaking pace – using them frequently to make purchasing decisions. Businesses are now starting to think of ways to keep up with this growing trend. Some Retailers are more ahead of the curve than others and have realized that the key to success is implementing an effective strategy for what is fast becoming known as “Social CRM.” In essence, Social CRM involves tapping into social networking as a new channel within your existing CRM processes and investments. The goal is to deepen relationships with customers, improving and strengthening them through more meaningful interactions. This intensive one-day seminar on Social CRM will help retailers learn to be more responsive, transparent, and personal in their dealings with customers.

Sponsor:

Microsoft Dynamics CRM

Association Sponsor:

Retail Council of Canada